When Did Rubio Fail? And the Need for Consistent Behavior
Does not the ear test words as the tongue tastes food? Job 12:11
It is not fair. Trump was vulgar. Rubio was vulgar. Trump’s numbers go up. Rubio is down. Why?
The answer is in the marketing of the candidates. Trump is consistent with his branding of being brash. Rubio was inconsistent with his Altar Boy Goodness.
The sales maxim reminds us that a confused mind always says “no.” Marketing must be consistent. And if there is to be any surprise — it should delight and not complicate. The wrong combination of behavior and expectation can leave a bad taste.
Your (much younger) Business Professor learned this as a teenager cooking up trouble in a candy factory.
Read the article here => https://stream.org/when-did-rubio-fail/
Then comment at the bottom of this page.