BUSiness 100 Quiz, Chapters 12 to 15


Define, explain, expand,

1. Marketing

2. Name one of the functions of marketing

3. CRM

4. Lifetime value of a customer

5. Marketing mix

6. Market segment

7. What kind of income is of interest to marketers

8. Line extension

9. Brand

10. ROI

11. Market Share

12. Retailer

13. Wholesaler

14. Broker

15. Promotion Mix (Four Parts)

16. Product Placement

17. MAP


Thank you (foot)notes,

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.


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