BUSiness 100 Quiz, Chapters 12 to 15
Define, explain, expand,
1. Marketing
2. Name one of the functions of marketing
3. CRM
4. Lifetime value of a customer
5. Marketing mix
6. Market segment
7. What kind of income is of interest to marketers
8. Line extension
9. Brand
10. ROI
11. Market Share
12. Retailer
13. Wholesaler
14. Broker
15. Promotion Mix (Four Parts)
16. Product Placement
17. MAP
Thank you (foot)notes,
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Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.
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