Best Videos, Professor Yoest, The Catholic University of America

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Headline, visual Kohler Ad

 

LinkedIn https://learning.linkedin.com/in/business?trk=eml_adhoc_momentum-unlockedbiz_learning#manage

CUA promo video/music

 

https://sivers.org/dancingguy

“You never really play at 100%, no matter what”

“How do we inspire ourselves to greatness when nothing less will do… how do we inspire everyone around us?”

“I sometimes think it is by using the work of others”
“Just words, but they helped me to stand when all I wanted was to lay down”

“In order to build our nation, we must all exceed our own expectation”

How is power defined?  #GOT  Game of Thrones explains,

 

Don’t Drink and Drive Budweiser Ad

 

 

J&J Tylenol murders and crisis management

How to deliver bad news:

 

Idi Amin, The Art of Persuasion

 

Slide deck from the Afghan Theater http://www.oss.net/dynamaster/file_archive/091222/9649ad18a0d538dc213e13af676e3aa8/Afghanistan_Dynamic_Planning.pdf

The final slide:

Ad from Argentina https://www.youtube.com/watch?v=nySUhtaf2QQ 

Watch “Charmaine Yoest” on Vimeo: https://vimeo.com/182702230?ref=em-share

Group Think https://drive.google.com/file/d/0Bxugmx4BD-mcb0tVSzd1VW4yQ28/view?ts=588fe18b

Packaging in Marketing

 

Power Leadership types

 

Deep Space 9 and Completed Staff Work:

https://liaction-my.sharepoint.com/:v:/g/personal/mnozka_leadershipinstitute_org/ET9lyrhox7JPgDlcuW9drNUBr1EQE2YQsZ0f0yFA8wAMXg?e=1JyR0n

https://drive.google.com/file/d/0Bxugmx4BD-mccm9rTUNnSC1Dc00/view

Favorite instructional videos for this sight and sound generation:

https://youtu.be/X8_0_ZbhhYk

Kurt Vonnegut on the Shapes of Stories

Envy vs Jealous as revealed by Homer (Simpson)
https://www.youtube.com/watch?v=Tmx1jpqv3RA

Fewer less amount number
http://www.boston.com/entertainment/tv/2015/05/11/stannis-baratheon-very-particular-about-less-fewer-word-usage/BAV6DK0solwYE5kOXoJHKP/story.html

Even marketers get this wrong:

https://twitter.com/jackyoest/status/556474148210630658

Your Business Professor likes Times New Roman, 12 point type. Just like the State Dept. and Parks and Rec

https://www.youtube.com/watch?v=hvw55DZVoIA

This is more than product placement; P&G tells a story about moms as product decision makers who are crazy about their kids.

https://www.youtube.com/watch?v=1SwFso7NeuA

Amy Cuddy, Harvard, Your Body Language shapes who you are, 25 million YouTube hits:

http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are?language=en

1984 Apple and Ben & Jerry’s Stoner Spoof

http://www.businessinsider.com/ben-and-jerrys-stoner-apple-ad-2015-4

Elmer Wheeler; sales training

 

Glengarry Glen Ross motivational speech by Alec Baldwin.  Al Pacino only took $1.5 mi not his normal 6 mil fee; Jack Lemmon, Kevin Spacey, Alan Arkin, Ed Harris; 1992, David Mamet writer

 

Apple 1984 ad:

 

The Apply “Why”

https://www.youtube.com/watch?v=5kFc5-D4PUs

Google, The Internship with Vince Vaughn and Owen Wilson, As if you were never here:

https://docs.google.com/file/d/0Bxugmx4BD-mcQmV6TmFxV01qZ2c/edit

 

Two Sides of Advertising, Very Good and Very Bad

https://www.yoest.com/2008/07/25/two_sides_of_advertising_very/

 

Al Pacino, Any Given Sunday

Poseidon Survivors “going the wrong way”

John Adams, I must control events, or events will control me

TurboEntabulator

Business Lie vs Life Lie

Martian Child, John Cusack management as baseball

Best Crew Video, team work and coaching

Idi Amin, The Art of Persuasion

 

 

EyeblastTV

Embrace Life – always wear your seat belt, Sussex Safer Roads Partnership

John Kennedy, We Choose to go to the Moon

How to run a meeting, Rodney Dangerfield in Back to School

King Henry V, Band of Brothers, Battle of Agincourt, Shakespeare

Patton, Welcome speech

Malcome Gladwell, Market Segmentation and What Makes People Happy

Seth Godwin, Tribes, Market Segmentation, I got friends

Paul Bennett finds design in the details, get the basics right–first

Dan Pink on Motivation: Autonomy, Mastery, Purpose (AMP)

Al Pacino, Any Given Sunday, Motivation, “Inch by Inch”

Group Think-ers, going the wrong way?

https://www.youtube.com/watch?v=sSCKhn8z0Ps&feature=channel&list=UL

An ounce of Appearance is worth a pound of performance. Stolen idea at FedEx

Business Myth: The Customer is always right.

Wrong.

The Customer must always be Happy.

http://www.ispot.tv/ad/7YZw/ups-my-choice-im-happy

Attention to Detail “The Brown M & M’s” from Van Hallen
US Army — Shined shoes; Tom Peters (!) — clean tray tables

How to create a Gantt Chart in Excel

News report and the ad http://www.youtube.com/watch?v=sA67g6zaKOE

 

 

 

Science of Persuasion

Simon Senek addresses the question, “Why?” Senek says, “I try to find, celebrate and teach leaders how to build platforms that will inspire others. ”

Ted Kennedy was asked by Roger Mudd, CBS reporter, “Why do you want to be president?”

 

CupCake Wars Sweet Lobby

video series on the roots of bad business writing
part 1
part 2:
part 3:
part 4:
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1 Response

  1. Darcy Miranda says:

    Very inspirational collection of videos!

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