Best Videos, Professor Yoest, The Catholic University of America
Headline, visual Kohler Ad
LinkedIn https://learning.linkedin.com/in/business?trk=eml_adhoc_momentum-unlockedbiz_learning#manage
CUA promo video/music
https://sivers.org/dancingguy
“You never really play at 100%, no matter what”
“How do we inspire ourselves to greatness when nothing less will do… how do we inspire everyone around us?”
“I sometimes think it is by using the work of others”
“Just words, but they helped me to stand when all I wanted was to lay down”
“In order to build our nation, we must all exceed our own expectation”
How is power defined? #GOT Game of Thrones explains,
Don’t Drink and Drive Budweiser Ad
J&J Tylenol murders and crisis management
How to deliver bad news:
Idi Amin, The Art of Persuasion
Slide deck from the Afghan Theater http://www.oss.net/dynamaster/file_archive/091222/9649ad18a0d538dc213e13af676e3aa8/Afghanistan_Dynamic_Planning.pdf
The final slide:
Ad from Argentina https://www.youtube.com/watch?v=nySUhtaf2QQ #organdonation
Watch “Charmaine Yoest” on Vimeo: https://vimeo.com/182702230?
Group Think https://drive.google.com/file/d/0Bxugmx4BD-mcb0tVSzd1VW4yQ28/view?ts=588fe18b
Packaging in Marketing
Power Leadership types
Deep Space 9 and Completed Staff Work:
https://drive.google.com/file/d/0Bxugmx4BD-mccm9rTUNnSC1Dc00/view
Favorite instructional videos for this sight and sound generation:
https://youtu.be/X8_0_ZbhhYk
Kurt Vonnegut on the Shapes of Stories
Envy vs Jealous as revealed by Homer (Simpson)
https://www.youtube.com/watch?v=Tmx1jpqv3RA
Fewer less amount number
http://www.boston.com/entertainment/tv/2015/05/11/stannis-baratheon-very-particular-about-less-fewer-word-usage/BAV6DK0solwYE5kOXoJHKP/story.html
Even marketers get this wrong:
https://twitter.com/jackyoest/status/556474148210630658
Your Business Professor likes Times New Roman, 12 point type. Just like the State Dept. and Parks and Rec
https://www.youtube.com/watch?v=hvw55DZVoIA
This is more than product placement; P&G tells a story about moms as product decision makers who are crazy about their kids.
https://www.youtube.com/watch?v=1SwFso7NeuA
Amy Cuddy, Harvard, Your Body Language shapes who you are, 25 million YouTube hits:
http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are?language=en
1984 Apple and Ben & Jerry’s Stoner Spoof
http://www.businessinsider.com/ben-and-jerrys-stoner-apple-ad-2015-4
Elmer Wheeler; sales training
Glengarry Glen Ross motivational speech by Alec Baldwin. Al Pacino only took $1.5 mi not his normal 6 mil fee; Jack Lemmon, Kevin Spacey, Alan Arkin, Ed Harris; 1992, David Mamet writer
Apple 1984 ad:
The Apply “Why”
https://www.youtube.com/watch?v=5kFc5-D4PUs
Google, The Internship with Vince Vaughn and Owen Wilson, As if you were never here:
https://docs.google.com/file/d/0Bxugmx4BD-mcQmV6TmFxV01qZ2c/edit
Two Sides of Advertising, Very Good and Very Bad
https://www.yoest.com/2008/07/25/two_sides_of_advertising_very/
Al Pacino, Any Given Sunday
Poseidon Survivors “going the wrong way”
John Adams, I must control events, or events will control me
TurboEntabulator
Business Lie vs Life Lie
Martian Child, John Cusack management as baseball
Best Crew Video, team work and coaching
Idi Amin, The Art of Persuasion
Embrace Life – always wear your seat belt, Sussex Safer Roads Partnership
John Kennedy, We Choose to go to the Moon
How to run a meeting, Rodney Dangerfield in Back to School
King Henry V, Band of Brothers, Battle of Agincourt, Shakespeare
Patton, Welcome speech
Malcome Gladwell, Market Segmentation and What Makes People Happy
Seth Godwin, Tribes, Market Segmentation, I got friends
Paul Bennett finds design in the details, get the basics right–first
Dan Pink on Motivation: Autonomy, Mastery, Purpose (AMP)
Al Pacino, Any Given Sunday, Motivation, “Inch by Inch”
Group Think-ers, going the wrong way?
https://www.youtube.com/watch?v=sSCKhn8z0Ps&feature=channel&list=UL
An ounce of Appearance is worth a pound of performance. Stolen idea at FedEx
Business Myth: The Customer is always right.
Wrong.
The Customer must always be Happy.
http://www.ispot.tv/ad/7YZw/ups-my-choice-im-happy
Attention to Detail “The Brown M & M’s” from Van Hallen
US Army — Shined shoes; Tom Peters (!) — clean tray tables
How to create a Gantt Chart in Excel
News report and the ad http://www.youtube.com/watch?v=sA67g6zaKOE
Science of Persuasion
Simon Senek addresses the question, “Why?” Senek says, “I try to find, celebrate and teach leaders how to build platforms that will inspire others. ”
Ted Kennedy was asked by Roger Mudd, CBS reporter, “Why do you want to be president?”
CupCake Wars Sweet Lobby
Very inspirational collection of videos!