January 20; Short Word. Short Phrase. Short Message. Short.
MANAGEMENT BY THE BOOK:
365 Daily Bible Verse &
One-Minute Management Lessons For The Busy Faithful

20 January

He then brought them out and asked,

“Sirs, what must I do to be saved?”

They replied, “Believe in the Lord Jesus,

and you will be saved — you and your household,”

Acts 16:30-31

Simple Sells

The First Lady’s initiative was laughed at. Mocked. The intelligentsia tittered up their sleeves as the wife of the “Amiable Dunce” launched her project to reduce drug use among teens. Her marketing campaign did indeed have a simple message:

“Just Say No.”

Nancy Reagan, a former actress who knew something about persuading an audience, scripted the slogan. This was the response she suggested as a defense when teens were offered drugs. Easy to remember, easy to vocalize, the phrase was intended to be used to resist peer pressure.

The former actress knew that the broader the audience, the simpler the message.

We see this in advertising. “Just do it.” “Got milk.” “Jesus Saves.”

Jack Welch used a simple idea to drive the vision of General Electric. GE’s slogan — Speed, Simplicity, Self-Confidence (GE 1995). And the implementation was simple: GE was to be number one or number two in an industry, or that business unit would be sold.

Simple for a large organization to understand, and take to heart.

The plan of salvation for an organization larger than a company — that of all mankind — is also simple.

He then brought them out and asked, “Sirs, what must I do to be saved?” They replied, “Believe in the Lord Jesus, and you will be saved–you and your household,” Acts 16:30-31.

Truth is simple. And a simple vision sells. Simple messaging such as ‘Believe in the Lord Jesus, and you will be saved’ works on both sides of eternity.

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