October 16; Decisions Are Always Made: By You; By Someone Else; By Circumstance
365 Daily Bible Verse &
One-Minute Management Lessons For The Busy Faithful


Chapter Ten: Deciding 16 October

“Make up your mind,”

Moab says.

“Render a decision…”

Isaiah 16:3a

Decisions Are Always Made: By You; By Someone Else; By Circumstance


It was a big yard and I was a little kid. Going up to my neighbor I had asked her for the job of cutting her overgrowing grass. She looked relieved. She asked if I could rake it too.

“Yes!” I said. I was going to make some money.

“How much?” she asked.

I told her to pay me whatever she thought the job was worth. I couldn’t quite figure out what it was worth and I was not brave enough to quote a price. The lawn took hours to cut.

“I’m finished,” I said.

“How much?” she asked, again.

I still couldn’t decide. But she knew I had worked for hours struggling with mower and rake and bagging.   “Whatever you think…”

She gave me one dollar. It wouldn’t even pay for the fuel: gas and soft-drinks. I looked at the single dollar and she looked at me…


Management is defined by making decisions. Deciding to ‘plan’ on what is to be done; who does what in ‘organizing’; ‘leading’ the work; and finally measuring the performance against the plan in the ‘control’ component. Staff should make recommendations but the boss decides. If boss doesn’t decide and doesn’t control events then the decision and events could be controlled by others.

David George is a former Air Force pilot and Senior Adult Pastor in a Baptist Church. (Retired military personnel always make good Pastors.) He writes,

The story is told of former President Ronald Reagan who once had an aunt who took him to a cobbler for a pair of new shoes. The cobbler asked young Reagan, “Do you want square toes or round toes?”

Unable to decide, Reagan didn’t answer, so the cobbler gave him a few days. Several days later the cobbler saw Reagan on the street and asked him again what kind of toes he wanted on his shoes.

Reagan still couldn’t decide, so the shoemaker replied, “Well, come by in a couple of days. Your shoes will be ready.” When the future president did so, he found one square-toed and one round-toed shoe!

“This will teach you to never let people make decisions for you,” the cobbler said to his indecisive customer.

“I learned right then and there,” Reagan said later, “if you don’t make your own decisions, someone else will.” David George (2014-01-30). The Daily Thought Shaker (p. 30). WestBowPress. Kindle Edition.

Decisions have to be made and sometimes the customer can help. Especially if your customer is Jack Welch.

In 1969, Terry Holland was mowing several lawns on his street when he knocked on Jack Welch’s door, hoping to add another client to his list. At the tender age of 13, Terry was excited to get the job. But he didn’t expect what was coming.

A middle manager at the time, Jack Welch would later gain celebrity status as General Electric’s CEO for taking the organization from a market value of $14 billion to more than $410 billion.

Terry continues in a Forbes magazine interview,

…Jack asked me, ‘how much money do you want to mow my lawn?’ I told him, ‘I really don’t give a price, I let people pay me whatever they think is fair.’

So Jack started pointing around the neighborhood. He asked, ‘How much do you get for mowing that guy’s lawn?’ I told him three bucks. He pointed to another house. ‘How much do you get paid for his?’ ‘Three and a quarter.’

‘I’ll tell you what,’ Jack said, ‘I’ll give you four dollars to mow my lawn on one condition… I want my lawn to look better than any of theirs.’”


…My neighbor lady looked down on me with a kind smile. I was hurt. She said that my lawn work was certainly worth more than that one dollar. She said that next time I would need to decide what the job was worth and stand up and give the customer the price. She was giving me a life lesson with a value greater than any immediate cash I could have received. I took her advice.

I researched and came up with a competitive price for my services and gave this quote upfront before beginning the work.

A few weeks later I revisited the woman who taught me the lesson. I asked to cut her grass and quoted a price for the premium service.

It was double the going rate.

She paid with a smile.

“Make up your mind,” Moab says. “Render a decision…” Isaiah 16:3a



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70 Responses

  1. Liam Clancy says:

    Services are what make the world go round. One person pays another to do a job in order to do their job for another person. A lesson that I have learned recently that goes along with this is that, you can not be afraid for the price that is fair for you or your company. I learned this in the moving business while shadowing sales people giving quotes on moves. Most people get multiple quotes so I saw angry customers complaining about our price being too high. However, when you sit down and analyze the quote the prices are laid out to show where the money went to. For instance, looking at our quote against another we can explain the inefficiencies or faults in opposing quotes.

    Other times the customer is less worried about the price. For example, we are the third company to come in and give a quote. We are in the middle price wise in all the quotes; the customer chooses us. This is an example of the customer looking for peace of mind in not going for the cheapest price and getting the best overall quality. In the moving business, and other businesses, you get what you pay for. As cliche as it sounds, it really is true. The price a company gives is carefully calculated to be profitable to the company and appealing to the customer. The price the customer pays usually correlates with the quality of the service or good.

  2. Omar Almutlaq says:

    Proving services is an important part of life cycle in a way or another we are all considered to be a service providers… a doctor who’s treating his patients is proving them with a service, a professor who is teaching is providing a service no matter what our speciality is we somewhere are considered a service providers in a sense.
    Asking for a set price is a good thing as long it’s fair for both parties or asking for a higher price with providing an excellent service instead of a lower price with poor quality.

  3. Jillian Sudo says:

    This article is a great life lesson. In life and not just in business it is important to always share your opinion. If you do not share your opinion you are always going to be left unhappy. When it comes to services it is important to be confident in your prices so that you are not walked all over. Decision-making is a huge part of the business world. Without decision-making you are allowing the customer to make the decision for you, something that will be helpful to the customer rather than helpful to you.

  4. Ana Brizuela says:

    Service is a very important part in a business. The majority of business has a costumer service, which could help get costumers and make them stay. In the life cycle everything is provided by a service. For example a teacher is providing a service, the janitor is providing a service; a nanny is providing a service. This article is a great article because it shows how you should always say what you want to say no matter what. In a service people should be confidence in their prices, product and more. In business people should be careful with their decision and if they made their mind towards a decision they should commit to it and do not let anyone ran over you. In a way when you think about service, something comes to your mind, which is that service is a cycle that does not stop. I pay for my house to be built, then maybe they would like to pay for their son’s education and the teacher wants to pay for a food delivery and so on. This cycle is what keeps or economy going without it becomes a recession. I believe a person does not understand the importance of services.

  5. Melissa Lacayo says:

    I found this article very interesting. In every moment it is very important to share one’s opinion. Services are part of the life cycle. We are always providing services for others and being provided services by others. Asking for a set price is a good thing as long as it benefits both parties.

  6. Andrew Keleher says:

    Knowing your value is an important thing in sales. Deciding price can be a very difficult decision. You need to know your own worth and be able to make the customer not think that you are taking advantage of them. When you do decide what you are charging you have to say it with confidence. People will always try to barter and get a deal but you have to be ready to explain the reasonings behind such price. If you let people walk over you, you will not be able to be as profitable as you should be so you need to know your worth. Jack Welch said he would pay four dollars if his lawn to look better than his neighbors. If I was Terry Holland I would make sure that I made his lawn looked great and going forward i would put more effort into new customers so could start charging them four dollars as well. By doing a good job not only does it say a lot about your services but also gives you the opportunity to increase your price without having to explains yourself because the proof is in the results.

  7. Gabriel Haddad says:

    This article shows that a person needs to be able to make their own decisions without help of others sometimes. It is good to get the opinion of another person in life, but not in all situations. It shows that you need to be prepared in any situation you are in no matter what. In regards to the Regan story, it was something as small as a shoe decision that he could not make. He learned from experience (including the experience at the cobbler) and became one of the best Presidents of the United States by making logical and important decisions.

  8. Andrew Issner says:

    The article highlighted two very important aspects of business. The first, do your research and have a price in mind for what ever service or product you are selling. Leaving this decision up to someone else might get you a customer, but could leave you without making any net profit for your efforts. The second aspect concerns decision making in general. As a manager, you have the responsibility for the success or failure of your team, company etc. and success or failure depends upon your ability to execute good decisions. This does not mean that you cannot get input from your staff, but it is important to be clear that the final decision will rest with you. If you are given an opportunity to have input on a decision and you do not and then do not like the outcome, you have no one to blame but yourself. In business the stakes are even higher and you cannot afford to be indecisive.

  9. Khaled Agha says:

    I believe the lessons to be learned from this particular article are the following; consumers should do better research before making a tough decision, and employees should also be aware that sometimes customers might not know what they want right off the bat. Take Apple for example, their main goal in their stores is helping build customer relations between their devices and customers while also making sure the customers get a amazing journey from start to end. This includes aiding in any questions or concerns and even as far as decisions. Customers are always looking for the top deals that are worthy of their dollars, and most places are going to be competitive to gain profit. It is up to them to be prepared for any situation that might occur, even as simple as a customer not being able to make a decision about a shoe.

  10. Jorge Guzman says:

    This article was very interesting in the fact that pricing a product and/or service is not as easy as it seems. One of the first things that should be done when looking for a price is to do research of the market and see what other people are selling it on the market. If someone were to let someone else set the price the way they want it, you will not be able to make a profit because it is most likely that you will not make a profit selling the product and/or service at the set price. Pricing is one of the most decisions important decisions that must be made, so decision making, in general, would be considered to be difficult. Decision making is one of the hardest things a boss can do because it can affect how a company can make money. The article also showed that it doesn’t always hurt to get advice from others as it could one day be helpful.

  11. sam saidi says:

    I found this article to be extremely relevant to my job at a restaurant when it comes to adding different items to our entrees. Some items aren’t in the system to add a price to so the kitchen is then responsible for placing a reasonable price on adding that item to the plate. You can’t let the customer choose the price because they will choose a price that benefits them over your business. This must be decided for the customer before hand. The second the customer has power over price setting your business is gonna have to sacrifice profit for customer service.

  12. Brendan Rooney says:

    My sister has a horrible problem of not being able to make decisions on her own. It could be what movie to watch or what to have for dinner. I end up making the decision and she ends up getting made half the time and I’m like “make up your mind!”. I should show her this article because being a good, confident decision maker is an important characteristic. CEOs have to make tons of decisions for companies that can influence millions of dollars. Through research and studying they come to the best decision and they do not hesitate. The article is a great life lesson because it shows if you can’t make a decision people will make it for you and take advantage of you.

  13. Jack McFarlane says:

    When I was younger, I had a similar lawn mowing service. Only mine was not successful in the slightest. I would go door to door hoping one of my neighbors would accept my services for the small price of $20. It did not matter what the size yard was, me and my friend were going to charge $20. After days of going door to door we only got one customer. We continued to cut this woman’s yard for a few years. She was an elderly woman. She would call us and it would be a quick way to make $20. I am glad that my friend and I did not leave the price decision up to the elderly woman, as we might have made less than $20 a mow, like yourself.

  14. Steve kornutik says:

    Making your own decisions is an important lesson that needs to be learned. This article relates heavily to what I do on a daily basis. Working for a big General contractor there are a lot of decisions to be made and each one needs to be made correctly or else it will cost us a lot of time and money. I learned the first week that I couldn’t rely on sub contractors to be making important decisions in terms of design and build processes. I learned the hard way when i told someone to do what they thought was best and what they thought was best turned out to be wrong. When you let someone make decisions that affect your job you risk a lot for yourself. I learned this and now always have an answer for people when they ask and always make sure its my own and that i am confident in it.

  15. Evan Turkovic says:

    This article is great at showing life lessons; the main one is being able to make your own decisions. I’ve always had a problem making small decisions like what to have for dinner or what TV show to watch, because of all the options that are available. I think that it won’t be the same when major decisions come along. I need to be able to put my foot down and come to solid decisions if I ever want to make it in the business world. Price setting is a major part in the service business, you need to be able to give your client the right price so that they are happy and you are able to make money. If you have a person that can’t decided what to set the price at someone else will make that decision for you. You may not always be happy with what they decide because it will usually go in their favor.

  16. William Lashar says:

    Whenever somebody starts something they he never done before like a job or a sport, there is always a moment in time where they are tentative and or nervous to make decisions due to
    lack of confidence. However, there is always a point in time (usually a mistake) that completely changes this pattern and forces the person to make decisions on their own. The article above shows a good example of this as mowing the lawn was worth much more than just one dollar. I myself have this problem as I’m always unsure and want another persons input. Im hoping to change this habit as I would not want it to bite me in the future.

  17. Matthew Michalski says:

    I really enjoyed reading this article because I have encountered a similar problem. I did not know how to quote the price of the service I was providing, and ultimately wished I had never taken the offer because of the low wage I was paid. I learned that people will take advantage of you if you are not prepared and present yourself in a way that portrays yourself as being too nice. Being prepared and being able to negotiate are key aspects for yourself to be able to be satisfied with the end pay.

  18. Matthew Pham says:

    Indecisiveness can really hurt a business and managers. This does not mean go out and make a quick instinct decision and go with your gut feeling every time. Ask for help if needed and fully understand the situation before making a decision. Taking too long can hurt and that is when experience can be an important factor. It is acceptable to have others help you make decisions but not for others to make them for you especially for managers which can look real bad. Patience and experience are important in making decisions and not all of them will be easy which is why it is good to have help when you need it from your co workers or another manager.

  19. Brian Rogers says:

    Decisions are the be all end all of a business. If you make a great decision your business succeeds, if you make a poor one your business will suffer greatly. However, no decision is always the worst decision. In any aspect of life going into a situation without a plan is like going into battle without armor, or going deep sea diving without any scuba gear, you are in trouble. With that being said, decisions are tough to make alone. It is important to surround yourself with a good, capable, trustworthy team to help make recommendations and ultimately coming to a decision. Once the decision is made, it is very important to stick to that decision and to allow yourself and team to go all in, 100%, and make the decision a good one by putting in the necessary work.

  20. Keely says:

    In management you need to be able to make decisions and to decide. You need to be able to say what you want and what you need up front. If not then you may not receive it and may be walked all over. You need to speak up before someone speaks for you. In management you need to be able to plan, decide, control, and lead, these are all vitally important to make it in the business world.
    While businesses are full of teamwork, the boss should be able to make the final decisions and control and lead the company. I cannot stress how important it is for the boss to be the leader, not someone who is full of themselves, but someone who can help the team out and make important decisions, someone to take charge. If a boss cannot do so then they would not be the boss. A boss should not be controlled by his team, he should be the prime decision maker. Choices can be made from a group or with some help, however whoever can make the final decision can be seen as the leader. Being a decision maker is a great ability to have.

  21. Gerritt Coughlin says:

    Price is essential in the world of business and everyday life, so make your choices with decisiveness. I have the exact same story as Professor Yoest has. Make decisions so that others will not make them for you, be the leader of your one man landscaping company. Choose the most ethical and moral option, do not take advantage of someone. Purchasing service based products are much different from goods. There is a price tag with UPC codes and barcodes on goods, but there are not pieces of laminated paper with strings attached to the worker.

    Most people have the foundational steps of being able to do a task by having the correct skill sets and tools, but what is the point of doing a job without understanding your worth. One is unprepared if there is no quote for the services accomplished. Henceforth, a young man who understands that decisions are important can implement this principle into their future work life. If a manager of a company is asked by an employee what to work on for a campaign project, and the manager responds with “whatever you think” than that failed project is due to the lack of a manager’s communication and decision making. Success comes from planning and deciding future actions to take.

  22. Matthew Brennan says:

    I love this example and the lesson associated with it. So much of being an effective manager is making decisions and for whatever reason in today’s society, no one ever wants to make a decision. A major reason why we have managers is to make these decisions and “tough calls” that other people would not. Setting a price is only one of many tough decisions that a manager has to make or sign off on. Often times, paralysis when it comes to making a decision can be detrimental and lead to more loss. I think of your example of “information paralysis” and how often it is better to make a decision earlier with most of the information then a decision a week late with all of the information. Even though this was originally presented by a general in the context of war, it is so true in business as well. So many managers have missed out on incredible opportunities purely because they did not make a decision. Even though this lack of decision making in the business world doesn’t lead to casualties like it often does in war, it quite often will cost a manager his position or even job. Therefore, it is important for everyone, young and old, to learn this lesson in decision making.

  23. Katarina Percopo says:

    This article is a great read and actually motivated me to make my own decisions. It’s true that if a boss cannot make a decision than others could be making it for them and the outcome could be somethin that one didn’t want. It’s imprtsnt for a business to make decisions and be on top of what needs to get done in the company… if managers aren’t making decisions then nothing is going to get done and the whole company will be chaos. It is also true that decions can be made with help but ultimately a boss needs to make a final decision.

  24. Lane Adams says:

    This article is great and speaks the truth! You are the only person that can make decisions for yourself; no one knows you better than yourself. If you let other people make decisions for you, especially business ones, then it made lead to people taking advantage of you. The decisions that another person makes for you also might not be in your best interest. It is also wise to conduct business with confidence, it is never off-putting to have confidence and to know which direction you want to take your business. The moral is: always make your own decisions!

  25. Austin Larson says:

    Deciding what to do can be very hard because you have to make decisions all day, some easier than most. This article does a great job of explaining the importance of making a decision by explaining the lawn mowing example as a kid. This is a perfect example because it shows how awful other people’s decisions can be compared to yours. I run into the same problem when I am asked what I want for dinner and I almost always respond “I don’t care” or “I don’t know”. Sometimes I get very disappointed when I find out that I am eating a bunch of vegetarian food but, I never gave my mom an answer to what I wanted for dinner. I think that it is important to always have a decision ready but to listen to recommendations first before making the decision. It is important to hear the other recommendations because they could turn out to be the better decision than the one that was planned. Also by listening to the recommendations, it allows there to be a closer bond between boss and staff, making the working environment more comfortable. While it is hard to listen to everyone’s recommendation, it allows the boss to make better, stronger decisions.

  26. Jack Vispoli says:

    This article raises a good point on how important it is to be able to make decisions quick and on your own. When trying to sell a product you need to know the value of it and how much people are going to pay for it. It is not good to let your consumer pick the price because they are always going to want to get your product or service for a cheaper price. Although you do not have to pick the exact same price, It helps to look at others that are in your market segment and see what they are pricing for their products or services to get a better gauge on what the customer will pay. A lot of people are indecisive and it wastes them a lot of time. If you practiced making your decisions at a more quicker rate you can save so much time. When it comes to being a manager there are certain times where the decision needs to made right away and there is barely time to think the whole thing through. Getting used to making fast decisions can be useful because when the time comes and you have to make that important decision in minutes, you’ll be ready to pick the best option. For a manager, making decisions is one of their main roles.

  27. Andrew Laurenzano says:

    This article shares an invaluable life lesson. So many times in my life I have run into the issue of not knowing what I want right away, or not being quick to make a decision, and it has always come back to haunt me. Eventually, I learned that I had to make my own decisions, with both confidence and haste. This lesson is so important for people within a business, as their decisions will determine the fate of not only themselves, but the company itself. One must be able to make decisions for both themselves and others in order to be successful in this regard.

  28. Taghreed Altassan says:

    This article is a great life lesson. In your work and life, it is important to always share your opinion and chose the best thing for your life or in your job. if you don’t share your opinion and decide thing for yourself other people will decide for your things that you may not like it. Also the people will give you their opinion and take advantage of you in your life or in your job. when it comes to services it is important to be confident and chose your prices (fee) so that no one will trick you for their interest. I think Decision- making is a huge part of business world and of course in your life. Without decision- making you are allowing other people to make decision for you. Asking for a set price is a good thing as long as it benefits both parties. Also knowing your value is an important thing in sales. I know that deciding price can be a very difficult decision. You need learn your own worth and be able to make the customer not to think that you are taking advantage of them. When you do decide what you are charging you have to say it with confidence. finally, when you think about decision support system, you should think about alternatives and the advantages and disadvantages of each alternative.

  29. Alejandro Cabral says:

    This is a great read for upcoming entrepreneurs that are looking to establish a company within a big market. Its also a very valuable life lesson, which I can relate to. As my dad always says “doubt kills.” Ive always been tought to have assurance and a made up mind when it comes to making a decision, or someone will make it for you, and may end up doing something outside of your preferences. In today’s society, mostly everything is a competition, and to a certain extent hostility and assurance can help someone thrive in many fields. Like the example presented with Reagan, he didn’t make up his mind, so the cobbler gave him both, which might not look well on feet, and was definitely not within the soon to be president’s preference.

  30. Callie A Silvestri says:

    I found the article about to be relatable and comical in a sense. Growing up I use to babysit some of the kids around the neighborhood and one of the most common questions I would get it was it my going rate. I often answered the question the same as Professor Yoest, “whatever you feel is right”. Now looking back on the statement after reading this article I can’t help, but to laugh at my young self a little bit. It is important to know your worth and be confident in yourself. Even though the cases above are about young children, this is a problem that can carry over into ones adult life. In the business world you have to be informed and know your worth. When going into a meeting or interview you must be confident in yourself and not just go along with what others say. It is crucial that you are informed enough to be able to stand alone and tall.

  31. Hannah says:

    Being able to make a firm decision is an essential part of being a manager. Without the ability to put your foot down and lead the group, things will not get done and the company will not succeed. However, it is also important to keep other people in the decision-making process as well. Bosses who act more like a commander than a leader will make their people feel undervalued have no voice, and frustrated. This produces an unproductive work environment and can cause the company to suffer later down the road. This is the hard job of a manager; how do you make the decision while making sure everyone feels valued? In regard to the pricing of things, it is so frustrating as a customer when the prices are not clearly marked, and it becomes difficult to determine the value of the good or service. In many cases, it leads to confusion, frustration, and tension between the customer and the company because there is not a set price for the good or service. Being clear and concise is a valuable trait that many companies look for in employees.

  32. Mari Nicole Rosales says:

    When reading this article, the first thing that came to my mind was understanding your worth. Especially at a young age, I was faced with that same issue. My first job was as an after-school tutor. I had no idea what to charge and simply allowed the family to decide how much they would pay me. I was lucky enough that the families paid me fairly, but it taught me a lesson in understanding the value of money and what my worth equated to. At that time, it was a complex thing to have to wrap my head around. Although, now, I understand that while it may feel uncomfortable, giving your worth a price is essential. Quality work should be paid what it deserves. Often times, I battle myself with feeling this uncomfort in telling others what I believe my worth in monetary value would be. I always fear that someone might think I overpriced myself, which would mean that I’m overconfident in my abilities. In reality, this has never happened. While I am confident in my work, those I work with know the quality of what I have accomplished. There is no gray area, as I think that there is, in my head.

  33. Michelle Ramirez says:

    This article is very interesting because it teaches a life lesson. It is always important to speak up for yourself and make your own decisions. If you don’t then you will be unhappy and it will be too late to speak up. If something is bothering you and making you unhappy it is very important to speak up about it. No one can read your mind, so it’s essential in life to be able to share your opinions and thoughts. Keeping everything bottled up will just make you unhappy because what is bothering you will never change since you didn’t speak up. When someone asks for your opinion on anything it is important to tell them what you are really thinking because then you won’t be keeping anything bottled up. If someone asks you to do something say no if you really don’t want to because then you won’t be unhappy with your decision. Speaking up for yourself will help you be able to make your own decisions instead of others making them for you. It is very important that you make your own decisions because you know what is in your best interest and other people don’t. It’s not bad to get opinions from people, but at the end of the day the one making the decision is you.

  34. Russell Smouse says:

    Indecisiveness is a slippery slope. Letting the customer determine how much they are going to pay you gives them the opportunity to swindle you and undercut the deserved price. Doing a job, especially if you are self-employed means proper planning beforehand. When I was looking for a job for the summer, I wanted to find a job where I believed I was getting paid what I deserved and no less. I work hard and I make a dollar fifty above minimum wage. I knew what I deserved and I now work for what I deserve. If REI let customers decide what they wanted to pay, customers would all attempt to pay $3 for their hundred dollar tents. There would not be any order to the business structure.

  35. Grace McClatchy says:

    This article teaches a great life lesson: being decisive and chasing what you want is both efficient and important to being successful. When we speak up and share what we know, everyone around us benefits, but if we shy away from decisions and leadership, then nothing will ever get done. I work at an ice cream parlor and witness a lot of kids tell their parents what kind of ice cream they want and then run away. The parent then orders the ice cream in a small cup and their kid comes back upset because they wanted it on a cone or with sprinkles. This situation is easy to fix but many decisions aren’t so easily altered after they are made. Making decisions before others make it for us saves a lot of time and energy for everyone involved.

  36. Madison Ambler says:

    When I was younger, I never thought that not giving an upfront answer when being asked how much money I would be paid for a job would be considered bad thing. As I have gotten older, I have realized that asking for correct compensation is not and sign of weakness but rather a sign of confidence and maturity. I think that the story of the young boy mowing lawns in this article was very interesting because it really highlighted the importance of making a decision. I’m sure that the older woman wanted to give him more than just a dollar for his work; however, she saw the opportunity for a lesson. If the lesson was never taught then the young boy would have gone through more of his life with the same attitude and he would have gotten gipped over and over again. I think that it is very important for young children to know that it is okay to ask for what they think they are owed because if not they will grow up thinking that they are worth a lot less than what they truly are.

  37. Marc R says:

    I found this article to be particularly interesting. There is a great lesson to be learned in the few stories shared. By looking in at the experiences of others you can easily see that you have to believe in yourself, your worth, and the worth of the work that you are doing. It is easy to get caught up in your own mind, doubting yourself to the point that you cannot make a decision for yourself. Its intimidating to be put on the spot and asked to give an answer to a question that may seem a little uncomfortable, for instance in the case of the boy mowing the lawn. He was put on the spot to give a dollar amount for the work that he was about to complete and couldn’t. He didn’t want to low-ball himself but at the same time did not want to charge the elder woman to much which can create a real dilemma. This article shows that if you are confident in yourself, and in your answer you give to these questions then people will respond well to you. People want to see confidence in people especially those that are going to provide them with a good or service. It not only reassures you that you can do something but reassures the customer or client that they are about to receive great service as well.

  38. John Tietjen says:

    The customer needs to feel comfortable and sometimes should set the price for the good. In this case, I think when the business is coming to the door of the customer, the business should have a ready hourly rate for services. In case the customer is not thrilled with the price the business should have a backup price, and if that does not work there should be question posed by the service provider. The question in a hesitant manner will ask what price would you think would appropriate? No matter what have a price for you work. Time is worth something. It is nice as a kid to ask for a price from the customer because then you learn the value of a dollar.

  39. Emily Dombrowski says:

    There are many great points in the article, one of my favorite lines from the article is, “if you don’t make your own decisions, someone else will.” which is relevant in both the personal and professional life. In the workplace, it is essential as a manager that you make decisions since it is part of the job. If a boss left absolutely all the decisions to others, they wouldn’t have much of a role, since the job is not only to manage, but make decisions and corrections to move forward, making room for growth. Personally, this reminded me of when I was a child and when someone asked me which color I wanted to, and when I responded with “any one” and they picked the green when I secretly wanted the yellow, I would get upset. I was too afraid to give my opinion or offend the other half. From this I learned, just like in the article, that If you do not make the decision, someone else will, and many times their decision is not the decision you would’ve picked. Both in our personal and professional life, we all need to learn how to effectively and respectively make decisions and voice them to others around us.

  40. Colin Kehoe says:

    I really liked the story at the beginning of the article, as well as the article as a whole. I feel like a simple story like that really gives you perspective on a bigger topic, like the importance of decision making. The article says management is defined by decision making, and this makes a lot of sense because making important and right decisions is crucial for companies to prosper. The story about the former president Reagan also gave me a good laugh, but the point is so true; you should never let someone make decisions for you. As a manager, one should always know what decision to make and have an idea about what they want to do for future decisions. Most of the time when you let people decide for you, you’re not going to like the outcome. Another good lesson that came out of the article was to be up front with the customer and know what you want from them before they ask. From the lawn mowing story, the young kid only received $1 from his work that was clearly worth more than that. It’s very important to have a gameplan and price in mind when you approach new customers so you don’t sell your work short.

  41. Jack McCarthy says:

    I believe this article shows a phenomenal example of the importance of taking initiative and making your own decisions. I believe that customers are often more worried about spending to much money when asked how much they want to pay. As we see in the story with Jack Welch (one of my favorite businessmen), he shows the correlation between price and quality as it relates to services. A customer will be willing to spend a little more money if the product and or service quality is believed to be worth the price. The business person will also have to worry about how much to charge because too much and they lose business.

  42. Avery Sweeney says:

    I really enjoyed this article and felt like I could relate even though I have never mowed a lawn. It made me think of a common equivalent in babysitting, going to a home for a few hours and taking care of the children and being happy with whatever money you get at the end. Now most people pay more if there are more children and if tasks are more complicated but for a while I had friends both being paid $10/hour with one watching a movie with one little girl and the other helping three children do homework and get ready for bed. There is an obvious difference in the work that goes into the scenarios similar to how there are differences in mowing lawns. Both stories show how important it is to ask for what you want. I think this extends far beyond business and money but life in general. You cannot let people make decisions for you and if you do not ask for what you want, people are unlikely to know what you want from them and you will continue working and being disappointed. Oftentimes it is not enough to just work hard and do a good job, to get further you must learn from other people, make connections, and most importantly ask for what you want. There is no way for others to help you without knowing what you need and want from them.

  43. caitlyn bowles says:

    This article was very interesting. The immediate takeaway from this article is the point that managers must be confident decision makers, especially when it comes to pricing and the value of a good or service. It is crucial to make decisions for yourself and ensure that others are not the ones making decisions for you. In addition, hard work and effort deserves to be compensated fairly. The example in this article was perfect to deliver this point. I recently have been selling t-shirts online during quarantine, and I have been considering the psychology behind decision making in order to ensure that I have sales. For example, when choosing colors for my t-shirts, I only give 3-5 options. If people have too many options, they may never make a decision due to the overwhelming amount of choices. In order to ensure I make sales, I set a fair price of $21.99 for my shirts and keep them simple with a slim versatility among the products. After this lesson, I am realizing that I should not doubt my skills and need t ensure I am recognizing that I should set my prices correctly for the time and effort that goes into creating my products.

  44. Peter Giombetti says:

    It is nice when you are young and just starting off to let your client set the price. When you are young and unsure it is pleasant to take others advice, and learn from their experience. However, the quicker you learn to command with confidence and ask for what you want, the more successful you will be. People want to help each other, especially driven young men and woman. Successful people often look at others and search for similar characteristics. My immediate reaction to this article and something I am quickly learning in my internship, is you can never be afraid to ask. But, importantly it is how you ask the question and with what words that matters most. Great read and this article definitely was relatable as success relies on the confidence and ability to make your own decisions.

  45. Evan Eggerman says:

    As a child who would routinely make rounds in my neighborhood to mow grass or shovel snow, reading this article brought me back to the age of twelve where I started a neighborhood mowing service. I began by making flyers advertising what sort of jobs I would be willing to complete but I never listed prices. My only comment on prices is that I would beat any going rate offered by other handyman service companies. I was twelve, I had no idea how to price certain jobs. But I knew that if I could do a good job at a cheaper rate than most, I could amplify the quantity of work available, and it worked. By the end of my first summer I had two customers, a few years later I had eight customers (six in my neighborhood and two in the neighborhood across from mine). Word got around and I was able to make some side money growing up. Managerial decision making especially when it comes to pricing must be decisive and firm. Both parties (buyer and vendor) have an obligation to honor their commitments. But as a manager the number one priority is ensuring that those that work for you get compensated, and to not allow the buyer to call the shots. Be your own decision maker.

  46. Elise F says:

    Naming your price is one of the hardest things to do—I personally have more trouble with working up the nerve to name my price than with figuring out what my work is worth. I was very lucky that my employer paid my fairly the first time I had to negotiate a salary for a long-term position. I was talking to a friend before negotiating that salary and said “I would accept as low as X amount, but I would feel cheated,” and she told me not to accept anything less than the lowest amount I could make without feeling cheated—in hindsight that was good advice because as much I liked that job, I would have felt underappreciated and lost motivation if I felt I was not being paid fairly.
    When I was younger, I babysat for a couple with one child, and they were annoyed when they realized another couple was paying me the same rate to watch two children (they were actually telling me I should charge the other couple more, not charge them less). I personally did not see the difference since the two children were better behaved and I did not find babysitting them to be any more stressful than babysitting the first couple’s child, but I wonder if I would have still felt that way if that had been a regular job rather than just a couple occasions.

  47. Elizabeth Kropp says:

    This article teaches its readers a great life lesson. You have to be confident in asking for what you think your work is worth, otherwise you are likely to get ripped off whether it be intentional or not. I often find myself in the same shoes as the boy mowing peoples lawns the it comes to babysitting. Whenever I get a new family, the parents usually ask me what I charge. This question always makes me very uncomfortable because I don’t want to say a price they aren’t willing to pay, so I always end up telling them whatever they want to pay me is fine. This usually works out in my favor, but the few times that is hasn’t, I have been very disappointed because I knew the work I had done was worth more than what I was eventually paid. When you give someone the power to make a decision for you, you are setting yourself up for unnecessary disappointment. This disappointment can be easily avoided by making up your mind and asking for whatever it is you want.

  48. Savannah Jackson says:

    As someone who has an extreme case of indecisiveness, this article really hits home. In my family, my sister and I are known for not being able to make a decision. Even something as simple as what to have for dinner or what clothes we want to wear. I have learned, however, that I can’t go through life being indecisive and to trust my instincts. This is a key skill to have as a manager. But the skill doesn’t just go as far as making a decision. It also means that one must be confident in their decision and be able to follow it through the entire way, even if it means admitting when you’ve made the wrong one. Like I said, this is really something that I am still learning how to do. I am not able to make decisions, and mostly be confident in them, but I struggle at times with putting aside my pride and admitting when I made the wrong decision. It is something I am working on and getting better at. Ultimately, however, a good manager can make split second decisions, carry them out, and either benefit from the rewards or admit defeat. This also teaches his or her employees to also take responsibility for their actions. If a manager leads with these qualities then their employees will follow.

  49. Nicholas Marini says:

    This article makes you think about how often managers are taken advantage of in the business world. Managers must have a concrete plan, and must not stray from this plan, unless it benefits both them and the customer. When offering a product, a price must be given before the customer has the chance to deviate the price. When one fails to do this, they have already lost the price. This is where product research comes into play. By doing prior research and finding competitor’s price levels, the manager can come to the customer with a price predetermined. This keeps the customer from being able to involve an excess of variables, and alter the price to the point where profit is just a dream. Although there may need to be some flexibility for the customer’s needs, it is vital to remain within a certain limit. If you go past this limit, it is no longer a business, but charity work. And yes charity work is important, but not when it is the very engine of how you run your business. The story of the lawn is a perfect depiction of this scenario. Because no price was thought of before going to the lady, she instantly paid what she thought she should pay, which will always be lower than what the seller wants. Thankfully, it became a life lesson, and became a lesson for all business managers.

  50. Jack Zaffiro says:

    This article portrays a life lesson; of thinking for yourself, a lesson that other children may or may not have received at a young age. At the beginning of the article, it is stated that management is defined by decision making, therefore being able to think for oneself and make accurate decisions is what makes a great manager. Allowing yourself to make your own decisions and taking hold of your own fate is a valuable lesson to learn at a young age. Even former President Reagan learned the hard way to make up your mind and not to be indecisive. As a manager it is important to not be indecisive and to display confidence in your decisions, so employees see you as a confident leader and follow your directions without second thought. If you do show doubt, others will make decisions for you and if their ideas fail, it will ultimately be the managers fault for an idea that wasn’t ever yours to begin with. This is how an indecisive 13 year old who allows his customer to dictate the price they have to pay for his labor comes away with only $1. However, when that same kid shows up to his neighbors door with confidence in his quote price comes away with much more.

  51. brendan says:

    I enjoyed reading this article. This is one of the most important lessons I think one can learn not only in business but In life as well. I know many times when I’ve been paralyzed in a decision-making process and it has been costly, I think its a universal truth that if you don’t make the decision someone else will and it won’t end up being good (or you won’t get the best possible outcome) for you. I think once you start making decisions however the reward, as well as the responsibility, falls on you and that may be why many people are averse to decision making (because of the responsibility involved). I think it’s like the Schrödinger’s cat paradox. people feel that they won’t have to face reality if they don’t make a decision. In the end, though its a liberating feeling to make your own decisions and when you fail you still learn something from it.

  52. David Doyle says:

    “If you don’t make your own decisions, someone else will” is an absolutely brilliant and memorable line, and a great reminder that confident and assertive individuals will always succeed. Being the master of your own destiny, whether it’s naming your landscaping price or choosing a career choice. For some individuals it’s difficult to navigate the balance between avoiding decisions to avoid reality, and liberating themselves through making independent decisions. This plays into salesmanship because no one wants to buy from a timid salesperson. This requires leadership and individuality. It’s vital to know your worth and the worth of your product or service. I can speak from experience that if you offer a premium service or product at an appropriately premium price point, customers and clients will trust you because they know the worth of the offering. It’s vital to have plan and stick to it.

  53. Joe Hickey says:

    This article does an excellent job of showing what happens when one is too passive. We often see this on a small scale when we ask our friends what they would like to do or where they would like to eat. I still find myself doing this often by letting them decide for me usually with a “I’m good with whatever” or “whatever you want works for me”. When it comes to a service the examples given do an excellent job of getting the message across of knowing one’s value. Most services are considered to be valuable hence why people pay for them, whenever you give the customer the option of paying less more often than not they will do so however whenever you give a rate that is fair for the labor a consumer will most likely still happily pay it. While it is a nice gesture to let others decide for you on occasion it’s important to realize that when it comes to business sometimes you must take charge and make the big decisions to do what is right otherwise someone else may make a decision that you are not satisfied with and in some cases is rather unjust.

  54. Blanca Zelaya says:

    I found this article very interesting because it highlights the lesson of creating healthy decisions. I have struggled with making decisions and making it almost impossible to move forward with a choice, for example, determining what time to start homework. This article demonstrates that you have to stand your ground on decision-making in the real world of business because if not, your opportunity will go to the next person who wants it. It is essential to be confident in what one desires, or else you won’t take advantage of the opportunities that come your way. Overall this is a fantastic article and provides an outlook on good decision-making.

  55. Natnael Yohannes says:

    This article broadens to the audience an important everyday lesson, that you have to be assuring in pursuing what you believe your work or craft is worth. In an effort to protect you from being taken advantage of in a negotiation or what not. This question at times can make you really uncomfortable, since you may not want to say a price they aren’t willing to pay, so you end up telling them whatever they want to pay me is fine. This method can work out in your favor, but it can leave you disappointed the few times it does not work in your favor. It may lead you to be down or upset, because you know the work you completed was worth more than what you paid for it. When you give someone the leash to make a decision for you, you may set yourself for the unfortunate disappointment, that can be prevented by setting up a price figure in your mind and asking for whatever you want.

  56. Kristijan Jakominich says:

    Decisions are often tough to make, but they’re essential to any business. Someone who can’t make decisions won’t get anywhere, be it in the professional world or daily life. There’s a lot that can be learned by the examples set forth in this article. Letting the person paying you decide what the wage should be isn’t a great idea. While the examples set forth are those of children mowing lawns, letting, say, a customer bargain down a price to a pittance is a bad idea in business, which is why most places in the West don’t deal in bartering anymore. While that is just one example, decision-making can have an infinite number of examples as to why it’s important. Anything from deciding whether to get a fresh stock of pens for the office to who to lay off during a financial crisis can be a hard choice, but they need to be done. This is why managers are in the position they are, to make those decisions. You can’t be submissive, especially in the world of business. Do that, and your competitors will go after you like a shark after chum. Good decision-making, in my opinion and as set forth in this article, is one of, if not the, most important trait a manager can have.

  57. Abdullah Alghoraiyr says:

    Lesson Learned! Scaling the time and looking at competitors so that you can produce self-worth. This will allow making decisions based on the market to avoid being passive or being assertive. Businesses and entrepreneurs need to do a break-even analysis before listing a price. Break-even analysis helps you to strategize so that the customer knows the price is real based on the amount of work. This way that the customer can make the decision-making analysis on the competitive price. It gives sustainability to the customer knowing this business is ready to come back. Similar to the lawnmower to the neighbors, if you don’t determine the price, this service will be lost. That is why management decisions are important, it brings back the concept of marketing mix 4 p’s. The more you promote your product with a competitive price in the same marketplace, the more revenue. Business idea and setting a lower price sends a message to customers. Just like how you thought it is not brave to quote a price. The message was received around the neighbors that the value of time is not important. This article has taught me about determination and taking over responsibility

  58. Jack McGorry says:

    I found this as a very useful article to read because it shows how if you do not have a price or know how much to charge for your services you can loose money. In order to be a successful company you must find a price to charge for your services that creates profit for you but is also a fair price for your customer. Jack Welch gave the child who cuts grass good advice by telling him he should have a fare in mind rather then let the customer dictate the price. For now on when ever I perform a service and make my own price I will make sure that the price is fair but I will still make the profit I need.

  59. James Bevevino says:

    It is very important for employees of a company to make definitive decisions at all levels. Decisions are asked of all employees in a business, from CEO to inter. If you have the ability to make a decision you should make a decision that can help you personally and the company as a whole. If a decision is not made by you then someone else will make it and that can affect you or the company negatively. Making decisions ensures that you are in control of a situation and that you can try your best to make sure that an outcome turns out good for you. When given the opportunity to make a decision the person who makes it will always make it in their best interest. So, if a customer is allowed to choose how much they will pay for a service they will make sure that they get a good price. Good decisions are what build companies and make them fall. It is important to go through a process before you make one, but it is even more important that they are made in the first place.

  60. Isabelle Derham says:

    It is important in sales to make decisions. You never want anyone else to make that decision for you. You need to know the value of the product you are selling and what it is worth. People will be more willing to buy from someone who is confident and assertive than someone who is timid and indecisive. Customers will trust you more because you have a set plan. Decision making is seen at all levels and there is a lot that goes into the decision making process. You need to establish goals, estimate the demand, choose a price strategy and eventually you will arrive at the final price. It is very hard to make decisions and set the right price, but once you learn and understand the process it will come more naturally. Setting the right price and decision is a very important skill to have as a marketer.

  61. Cate O'Grady says:

    This is a great story. If you aren’t decisive in life, someone else will be, and usually they’ll screw you over. Personally this is something I’m terrible at even when it comes to the small decisions. When deciding where to eat for dinner I can never make a decision but at least its comforting to know neither can any of my friends. I think I fear inconveniencing others or being seen as high maintenance. Maybe I need to learn to like what I like and not be willing to settle for something else. In the lawn mowing service story, you were willing to get the customer make the decision. If the customer determines the price they won’t pay anything. Their ideal price is $0.

  62. Cate O'Grady says:

    This is a great story. If you aren’t decisive in life, someone else will be, and usually they’ll screw you over. Personally this is something I’m terrible at even when it comes to the small decisions. When deciding where to eat for dinner I can never make a decision but at least its comforting to know neither can any of my friends. I think I fear inconveniencing others or being seen as high maintenance. Maybe I need to learn to like what I like and not be willing to settle for something else. In the lawn mowing service story, you were willing to get the customer make the decision, which in business, is always the wrong decision. If the customer determines the price they won’t pay anything. Their ideal price is $0. You can’t run a successful business if you can’t make any money.

  63. JOSEPH C SAVINO says:

    This story is certainly an interesting one and that lady made a great point. If you are not firm in your pricing and let customers walk all over you, you and your business will certainly fail. This reminds me of my former boss at a window cleaning company. After years of bending to the wills of old customers who insisted on getting their price from 1985 though it was 2017, my boss had finally had enough and stopped giving in to these customers. Though he lost some of those customers, many remained and time in the schedule was freed up for customers willing to pay the fair and modern prices. The quality of my boss’s product had only improved over the course of 40 years so it is no surprise the eventually all his customers returned. They eventually realized the quality and expertise they would be paying for would not be found anywhere else.

  64. Marykate Stack says:

    The first part of this shows how unfair the world can be if you let it. I have had many people in the past say that they have been low balled or that they paid too much for something. The world we live in is one where supply and demand should be the determination of a price but in reality that is not always the case. One of the biggest industries that I think people pay too much is the car industry. It seems that everytime you go in for a car repair something happens and you pay much more than you were hoping for. This is always the job of the management to create fair prices because if they decided to cost people too much their business would not last that long. Being a good manager means that you are going to have to make the tough decisions when discussing price because either way someone will not be happy. If you ask too low then your employees will not get paid enough and if you ask too high then your customers will get upset and likely not come back or leave a bad comment. What is important is to always consider all the options and to make the best decision for the business and its customers.

  65. Liam J Lockrey says:

    The value of quality service can not be understated. I’ve worked almost exclusively in the service industry since I was a teenager; working to the value of the service is up to the individual. A service needs to be efficient and respectful, mutually beneficial for the parties or accounts involved. However, premium service requires recognized consistency, and most importantly: unfailing resolution. This proves that you are reliable, able to faithfully live up to your word. Many young people today are severely affected by this, and this article greatly helps to emphasize the importance of resolve and inner strength; especially so as we move forward in our lives and careers.
    Over the course of my time in university, I have held different jobs for different periods of time. During the most recent semesters, I have been working roughly 30 hours a week while expanding my course load as a business student. Reasonably, this article resonates deeply with me. Since my youth, I’ve had a strong sense of opportunity, duty, and performance. I exhibited these values in academics and athletics. I was always trying to improve my performance in my given role, primarily for the plethora of physical and emotional benefits that result from the act of accomplishing a goal to the best one’s ability. To this day, this mindset drives me to succeed in my endeavors as I pursue my career and welcome the future.

  66. Cecilia Craig says:

    I enjoyed reading this article. It’s a crucial lesson in business and the personal anecdotes affirm the importance of making decisions. It goes along with the old adage, “over-analysis leads to paralysis.” The over-analytical boss is not efficient. Too much of a good thing is …too much. A wise boss is cautious and weighs the pros and cons, but being overly cautious is a vice, not a virtue, and the boss no longer appears wise, but insecure and inexperienced. Letting someone else make our decisions can be comforting at times, especially for those among us who are notoriously indecisive. But this comfort soon leads to one’s downfall. You will never be known as a man or woman of good judgment if you don’t make a lot of judgments. Everyone fails. But there’s this quote from Raymond Ames Spruance, the U.S. Navy Admiral from WWII, who states that “A man’s judgment is best when he can forget himself and any reputation he may have acquired and can concentrate wholly on making the right decisions.” I think our decision making process is too often muddled by the notion of human respect or self interest. It’s no longer merely a question of right or wrong, but a question of how others will perceive me, or how I will benefit. This is the wrong road.

  67. Brian Schurr says:

    This week’s article really describes management well in terms of making decisions. In business, it is a bosses’ job to define performance and set a price for the service or good being desired. If the boss is too indecisive, the decision will be made for you. Ronald Reagan’s shoe story is a great example of how decision making is so significant. Since he was too indecisive, the shoe cobbler gave him one round shoe and one squared shoe. The cobbler emphasizes and teaches Reagan a lesson: always make a decision and never let others decide for you. Terry Holland famously learned this lesson from Jack Welch. When Welch asked how much to pay, Terry did not give an answer. This made Welch pay the exact same amount that the lady next door paid him. Welch, the CEO of general electric, taught Holland the importance of price skimming and price setting. If the boss does not decide, customers will take advantage by setting a cheaper price for a product or service.
    Decision making is guided by the sales and demand curve. Where supply and demand meet is where a product or service should be priced. This article touches on the importance of setting a price beforehand, so that you never become a victim of the decision making process. Setting a price is one of the most crucial components to a business’s success, because the boss must make a decision that is suitable for the business and for the customer.

  68. Jack Dee says:

    Decision making is an important tool for any successful business man or woman. A good decision maker should be decisive and assertive. To a young kid mowing lawns this is a learning experience because it is intimidating and you risk failure. Making decisions and being wrong or out of place can be intimidating because any poor decision making can harm ones ego or make them feel guilty. This is why as you are taught about decision making it is important to instill confidence in yourself. You also need to drop your ego and accept input when you are wrong. Mastering a balance between confidence and being humble to accept when you’re wrong is a good leadership quality. I have learned from personal experience that you have to conquer your fear of being wrong. This decision making ties into what you are asking or demanding from people. Many times in my life I have overstepped and asked for more than people are willing to give and finding a solution is as simple as compromising. There don’t have to be hard feelings and you will learn what requests are acceptable for next time. I have also been asked for more than I am capable or willing to give and its the same story, I don’t resent people for asking for what they initially believed in as long as they are willing to compromise. I think this fear of reaction is fallacious. If you are asking something of somebody you should only ask for things that you would expect to be asked of yourself by others. This takes empathy and personal reflection to achieve but will give you the confidence to make decisions that you believe in.

  69. Caitlin Mier says:

    The life lesson taught was of much more value than the profit of cutting grass was. Professor Yoest learned that he must make decisions for himself and not let indecision get the best of him. This lesson was also learned by another famous man, a former president even, Ronald Reagan. When he was given the choice to pick circled or squared toed shoes, he couldn’t decide. So, the cobbler took it upon himself to make up the decision for Mr. Reagan. When Reagan returned to pick up the shoes one was round and one was squared. Simply not something that could be worn out of the house, not a stylist choice by any means. The cobbler was teaching him a lesson. To learn to make decisions for himself, or someone else would and he wouldn’t agree with that decision. The takeaway is that we must take the initiative of decision making in business, and come up with a solid plan to carry out decisions we make. We need to take steps and organize ourselves to carry out our plans, or someone else will and it may not be in the way we were thinking. Decisiveness is key in business and in life.

  70. Alex Reardon says:

    This is an excellent article that lays out how to successfully prepare and participate in a Trade Show. I thought that the article highlighted several key points that will ensure that the trade show provides the results that the sales and marketing team set out to obtain – investing in the right locations and fitting to make your booth more assessable and appealing and create a good first impression, to getting professional expertise to ensure that everything runs smoothly. It also reminds us that if a potential customer has taken the time to attend the event, they should be shown the attention they deserve.

    Before reading this article, I never thought about the value a trade show provides for relationship building with customers and long term sales. It is a marketing tool that when managed appropriately, will provide the desired return on investment.

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