Business Vocabulary Final Chapters 12 to 20

BUS100 take home assignment.docx

BUS100 take home assignment; due 3 May 2010

Please complete in your own handwriting. Open book. You may collaborate with anyone.

Chapters 12 to 20. Fifteen points total.

Define

1. Marketing

2. CRM

3. Customer lifetime value

4. Utility

5. Target market

6. Market segment

7. SWOT

8. Discretionary income

9. Product

10. Product line

11. Brand

12. Trademark

13. Supply

14. Demand

15. Breakeven

16. Price Strategy

17. Channel of distribution

18. Retailer

19. Wholesaler

20. Supply-chain management

21. Materials handling

22. Promotion

23. Advertising

24. Public relations

25. Personal Selling

26. Order getter

27. Premium

28. Point-of-purchase

29. Trade show

30. Data

31. MIS

32. IT

33. Statistic

34. ISP

35. Internet

36. Outsourcing

37. B2B

38. Accounting

39. GAAP

40. Accounting equation

41. CPA

42. Income statement

43. Statement of Cash Flows

44. Balance Sheet

45. Intangible assets

46. Functions of money

47. Characteristics of money

48. FED

49. Discount rate

50. Check

51. Line of credit

52. Letter of credit

53. Cash flow

54. CFO

55. Equity capital

56. Liquidity

57. Rate of return

58. Account executive

59. Market value

60. Nasdaq