The Salvation Army and Hurricane Katrina
My favorite triple A: US Army, Dick Armey, Salvation Army.
I once sat on a board to evaluate administrative overhead costs of hundreds of 501(c)(3) non-profit charitable organizations.
The Salvation Army always had about the lowest admin burden.
American Red Cross, Marsha Evans earns $651,957.
United Way, Ralph Dickerson Jr., president of the United Way of New York City, $420,000.
Goodwill Industries, George W. Kessinger, $386,575
Salvation Army, W. Todd Bassett $166,850
Catholic Charities USA, Thomas A. DeStefano, $116,362.
Full Disclosure: I once asked a woman in the Salvation Army out for a date (B.C., before Charmaine). She turned me down ever so politely. I always had a weakness for uniforms.
Thank you (foot)notes
Argghhh! has reporting on Katrina.
Everyone wanted to do what they could to help – but how? That was the question, and to answer it, America turned to trusted brands: The American Red Cross, The Salvation Army, MSNBC, MTV, CNN to name a few. The bigger the brand, the bigger the trust.