The Salvation Army and Hurricane Katrina



Salvation Army

My favorite triple A: US Army, Dick Armey, Salvation Army.

The Salvation Army should be first among your charities during this season of Hurricane Katrina. Here’s why.

I once sat on a board to evaluate administrative overhead costs of hundreds of 501(c)(3) non-profit charitable organizations.

The Salvation Army always had about the lowest admin burden.

For example:

American Red Cross, Marsha Evans earns $651,957.

United Way, Ralph Dickerson Jr., president of the United Way of New York City, $420,000.

Goodwill Industries, George W. Kessinger, $386,575

Salvation Army, W. Todd Bassett $166,850


Catholic Charities USA, Thomas A. DeStefano, $116,362.

Full Disclosure: I once asked a woman in the Salvation Army out for a date (B.C., before Charmaine). She turned me down ever so politely. I always had a weakness for uniforms.


Thank you (foot)notes

Argghhh! has reporting on Katrina.

Left of the Middle has concert.

Relay Blogger has nonprofit donations.

Emmy Advance Media has an excellent posting on brands during a crisis:

Everyone wanted to do what they could to help – but how? That was the question, and to answer it, America turned to trusted brands: The American Red Cross, The Salvation Army, MSNBC, MTV, CNN to name a few. The bigger the brand, the bigger the trust.

Let it Bleed points to “permanent joint rule by WalMart and the Salvation Army.”

Stand to The Daily Brief and the Gulf Coast will rise again.

medmusings has info on physician volunteering.

Thanks to Point Five and open trackbacks.

Report to Jack Army and his festival.

Smash has good links.

Update 23 Sept 05: CorporatePR supports the Red Cross.


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6 Responses

  1. Jack – thanks for the link. I sit on the Board for CC in Kansas. We’re trying to push our admin down ever further…

  2. Thanks for the indegestion this morning. I just got ill seeing those salaries and comparing them to a US soldier.

  3. Jack Yoest says:

    Greta, you are so right. At least Armed Service Members are not spit upon and called “baby killers” as in the 60’s and 70’s.

    Unless Cindy Sheehan has a recent speech I missed.

    Thanks again,


  4. Jack Yoest says:

    John of Argghhh!, you are most welcome for the link.

    And your non-profit work in Kansas should be the model for anyone in doubt about how to help.

    Charmaine and I knew you were one of the good-guys. Funny how you can tell.



  5. Jennifer says:

    Hi, just wondering where this info came from. lists Marsha Evans’ salary at $450K.

  6. Jack Yoest says:

    Dear Jennifer,

    I would wager that $450K salary cited might be outdated for Marsha Evans.


    Which might be more recent. My link was broken — sorry.

    Thank you,


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