My prediction was that Brokeback Mountain “wouldn’t make it to New Years.” So, just checkin’ in. How’s it doing?
Brokeback Mountain hopped along in limited release, roping $3 million over the four-day weekend at 217 locations. The $14 million cowboy love story averaged $13,599 a site, still sturdy but considerably cooled from its first two weeks with the addition of more suburban locales. With $7.9 million in the till, distributor Focus Features will expand the picture slightly for New Year’s weekend before an aggressive addition of about 80 markets on Jan. 6.
Still trying to sell that “average per site” schtick. Well, I guess we’ll see how that “agressive addition” of 80 markets works out for them.
The way I read the bottom line is that they are still only barely over halfway toward breaking even. . . on a movie that cost only $14 mill to make.