NEW: Jack Yoest and Reasoned Audacity — Merged


So we decided to marry our fortunes together. And begot the New* Reasoned Audacity.

Just as in-real-life we didn’t get hyphenated: We got married.

Our feminist friends will smugly note that the female in this union kept her name.


Jack and Charmaine Yoest by Elgin Tyrell

Your Business Blogger will continue to write on Business Sense, Military Precision and Timeless Truth. Charmaine will continue to write on Politics in Real Life. Where these two become one.


Was this helpful? Please comment.

Consider a free eMail subscription or RSS for this site.

Thank you (foot)notes:

*The Alert Reader will note: the ‘New’ as adjective for Reasoned Audacity in this post. We were considering a nifty trick Lee A. Iacocca performed as he was rescuing Chrysler in the early 1980’s. He officially changed the automaker’s name to ‘The New Chrysler Corporation.’ So that every time reporters mentioned the troubled company’s name the copy would read, “The New Chrysler Corporation.” The only thing new was Iacocca and the name (and a lot of managers)…

…The government bailout didn’t hurt either. But it gave the public the perception that new and good and wonderful things were coming out of Chrysler.

Proving again that Seth Godin is right in All Marketers are Liars.

Charmaine and I are now planning to sell The New Reason Audacity to Daimler-Benz Chrysler.




You may also like...

4 Responses

  1. Mike says:

    Glad to see you’ve finally merged your two blogs…I had been thinking all along that’s what you should do!

  2. I love what you’ve done and now I’ll only have to come to one place to see what you two lovebirds are up to 🙂

  3. David Wayne says:

    Good call on the merger. God’s blessings to you!

Leave a Reply

Your email address will not be published. Required fields are marked *