Marketing Planned Parenthood Abortion Services (USA vs India)


Marketing Management MGT 345-01 and -02; The Catholic University of America.


How would the marketing and sales of Planned Parenthood abortion services differ in USA and in India?

Start with gender selection abortions.  Some parents might abort a female fetus preferring to have a male child.  This is supposedly tolerated more in India and less so in USA.  Why or why not?  If there is a difference in attitude, can it be explained by cultural differences?

Compare and Contrast using the Hofstede Centre Country Comparison

For example,

Long Term Orientation

This dimension describes how every society has to maintain some links with its own past while dealing with the challenges of the present and future, and societies prioritise these two existential goals differently.

The polarisation…is, so to speak, strengthened by the fact that many Americans have very strong ideas about what is “good” and “evil”. This may concern issues such as abortion, use of drugs, euthanasia, weapons or the size and rights of the government versus the States and versus citizens.

Remember to use the four Ps of marketing: Product, Price, Place and Promotion.

This is a team project using your small study group.  One submission per team. One grade will be awarded to each study group.

250 words.

Use a Cover Sheet with Title, Date, Class, and Names of each individual of the Study Group.

10 points possible.

Email to Your Business Professor and copy our TA, Christine.

Due Tuesday, 24 March 2015, 11:59pm.



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