Category: Marketing

The Easter Story in a Graph

Charmaine is forever telling Your Business Professor to write an outline for plotting a story. A good tale has a problem, a solution, and a result.  Kurt Vonnegut does a chalkboard talk and graphs various...

Marketing and Sales: The Difference

Attention Interest Desire Action (AIDA) Marketing Attention Interest Desire Customer Awareness => Brand Awareness => Brand Consideration => Becomes Sales Action Purchase Intention => Purchase => Customer Loyalty => Customer Advocacy

Management Training Notes
Session Two
Conducted at AUL April 4, 2014

Management Training                   Session #2           11am to 1pm     4 April 2014 Jack Yoest                      Success is finding out what the boss wants then over-deliver, Jack Welsh Topic: How does being a good Follower make...