Customer Service System Design Matrix
The more important the sale, the greater need for human interaction. The lower the cost, the less critical human interaction.
Category: Marketing
The MillionDollar HomePage, Ten Years Later
In 2005 Your Business Professor bought advertising space on a website. I paid Alex Tew a hundred bucks. I got no clients. But all was not lost. Alex Tew got a million dollars. Seems...
The Word In Sales and Marketing
by Jack Yoest Consistency. The wrong combination of what the small business offers and then delivers can leave a bad taste. The salt-water taffy candy tasted terrible. It was safe to eat and would...
Guest Lecturer on Peter Drucker by Bruce Rosenstein at The Catholic University of America
Dear MGT 345-01 and-02, On Friday 24 April at the 2:10 in McMahon 318, Bruce Rosenstein will be lecturing on Peter Drucker. Professor Rosenstein teaches here at the CUA in Library and Info Science...
The Easter Story in a Graph
Charmaine is forever telling Your Business Professor to write an outline for plotting a story. A good tale has a problem, a solution, and a result. Kurt Vonnegut does a chalkboard talk and graphs various...
Marketing and Sales: The Difference
Attention Interest Desire Action (AIDA) Marketing Attention Interest Desire Customer Awareness => Brand Awareness => Brand Consideration => Becomes Sales Action Purchase Intention => Purchase => Customer Loyalty => Customer Advocacy
Marketing Planned Parenthood Abortion Services (USA vs India)
Marketing Management MGT 345-01 and -02; The Catholic University of America. Assignment: How would the marketing and sales of Planned Parenthood abortion services differ in USA and in India? Start with gender selection abortions....
The Sandler® Rules: 49 Timeless Selling Principles and How to Apply Them Selected Quotes
THE SANDLER® RULES Forty-Nine Timeless Selling Principles… And How to apply Them; adapted by DAVID MATTSON The most successful sales techniques ever revealed based on the rules developed by David H. Sandler creator of...
Masters Specialty Bicycle Company case studyMaster of Science in Business AnalysisThe Catholic University of America
This case study is the basis for MSBA 514, Sales Training. It is the Intellectual Property of Harvey F. Seegers. All rights reserved. Masters Bicycle Company
Management Training Notes
Session Two
Conducted at AUL April 4, 2014
Management Training Session #2 11am to 1pm 4 April 2014 Jack Yoest Yoest@CUA.edu Success is finding out what the boss wants then over-deliver, Jack Welsh Topic: How does being a good Follower make...
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