Update: Wal*Mart Polling Suspect
But is this true? Is Wal*Mart an unsavory corporate citizen? Is the public perception perceptive?
Or, are the masses merely (jack)asses?
Your Business Blogger thinks neither.
1)The companies conducting the polls, and
2) The group that paid for the polls.
One poll cited was run by Zogby. Normally right of center, I would submit that his numbers are biased.
The second poll by Lake, Snell & Perry reports the same Wal*Mart negatives. Lake, Snell & Perry is left of center.
Both polls are possibly wrong; certainly suspect.
The lefties at Lake et. al. can be dismissed as liberal Democrats biased toward unions.
But, the Zogby results should also be discounted. Joel Mowbray reports in The Washington Times that Zogby was a paid expert witness against Wal*Mart:
In recent years, Mr. Zogby has pocketed roughly $90,000 to serve as an expert witness for individuals suing Wal-Mart, according to testimony he gave in a deposition last year in an Arizona case.
Nowhere is Mr. Zogby’s prior work on behalf of plaintiffs mentioned in the press release announcing the poll results.
Finally, the polls were commissioned by Wake Up Wal*Mart, the pro-union anti-Wal*Mart group.
The polling numbers cannot be trusted. Consumer confidence in Wal*Mart should not be measured by Wal*Mart opponents.
Polling companies are sometimes like consultants. They will give you what you ask for.
As long as you pay them.
* * *
Was this helpful? Do comment.
Consider a free eMail subscription for this site.
Thank you (foot)notes:
Business Pundit has a strategy for the anti-Wal*Mart groups.
Narcissic Views has outstanding analysis of (extorted) Wal*Mart ad buys.