January 8; See and Succeed MANAGEMENT BY THE BOOK:365 Daily Bible Verse &One-Minute Management Lessons For The Busy Faithful
Son of man, the house of Israel is saying,
‘The vision he sees is for many years from now,
and he prophesies about the distant future.’
|See and Succeed|
In 1975 it was a big, simple vision. Get a computer in the hands of everyday people. The visionary entrepreneur sold his prized VW minibus for seed capital. Then he started the company in his now-empty garage.
The new small computer on every desk top would (em)power the individual and would produce unimaginable, unbelievable efficiencies. His vision changed the business and delivery of information and entertainment. His company is literally putting hand-sized computers into the pockets of Everyman.
Apple founder Steve Jobs was able to see years over the horizon. Where IBM thought only a few computers would ever be needed in the entire world, Jobs was thinking bigger—and smaller. Apple sales hit $200 million in the late 70’s. And now over half of all American households own an Apple product.
But for Jobs it was never about the money—it was the mindset. His dream was a personal micro-computer for every person.
Steve Jobs’ vision was counter-intuitive and counter-cultural. And he was not afraid to have some fun at the expense of traditional convention.
The company logo was an apple with a bite taken. The designer of the logo, Rob Janoff, says that he put the bite there so that the image would be scalable, and always look like an apple at any size.
But creation myths soon arose. One story said the image had been designed as a reference to the Garden of Eden and the knowledge of good and evil. Another claimed the image was not Eve’s apple bite but a visual play on ‘byte.’ Jobs himself, wisely, remained silent on the truth, allowing romantic founding myths to grow.
He was an irreverent marketing genius setting the first Apple price at $666.
John Adams, the second president of the United States encouraged always keeping a book handy. He once said, “You will never be alone with a poet in your pocket.”
Today, you are never alone with the Internet and an iPhone in your pocket. Thanks to the vision of Steve Jobs.
Each CEO needs to see where her business should be in 25 years. Just like the prophet Ezekiel says in 12:27, Son of man, the house of Israel is saying, ‘The vision he sees is for many years from now, and he prophesies about the distant future.’
“We started out to get a computer in the hands of everyday people,” said Steve Jobs, “and we succeeded beyond our wildest dreams.”