Category: Branding

Merry Christmas from The White HouseThis year’s Christmas controversy continues with the Presidential Holiday Card omitting Merry Christmas. Instead the First Family included a verse from Psalms. From the Bible. No, no, the endorsement...

Merry Christmas from The White HouseThis year’s Christmas controversy continues with the Presidential Holiday Card omitting Merry Christmas. Instead the First Family included a verse from Psalms. From the Bible. No, no, the endorsement...

Ipso Facto ### Was this helpful? Do comment. Consider a free eMail subscription for this site. Thank you (foot)notes: Blog roll or bookmark Ipso Facto.

President Reagan with Charmaine Crouse, (her maiden name) from Reasoned Audacity Reasoned Audacity is a finalist in the 2005 Weblog Awards! She’s in the Best of the Top 501 – 1000 Blogs category. Please...

Your audience can laugh with you. Or at you. Today’s case study has the blog Reasoned Audacity as the subject of both. First, the gentle, genteel example: Mike Wallster at Ipso Facto uses the...

PC4MediaPete is hosting this week. Visit him and check out the best marketing ideas for the week. ### Was this helpful? Do comment. Consider a free eMail subscription for this site. Thank you (foot)notes:...

Gwen Stefani AP Photo Stuart Ramson Singer Gwen Stefani was a winner at the American Music Awards. Making her name even more valuable and more trusted. Continuing her celebrity as a platform for other...

Coming December 1st Your Vote Counts ### Was this helpful? Do comment. Consider a bookmark for this site. Thank you (foot)notes: See the Weblog Awards site. Good reads.

Seth Godin’s Purple Cow In his bestseller, Purple Cow, Seth Godin says that your marketing campaign must stand out from the herd of common “brown cows” to be noticed. A “Purple Cow” would be...