Is America Trending Pro-Life? Why Should a Marketer Care?


Susan _B_Anthony_List.jpg

Real Women’s Voices The Roe Effect.

Babies. Lots of them. And business is noticing.

If your job is strategic planning, you should know where Charmaine is today, instead of lounging in Nordstrom’s.

My Helpmeet and her cohort are making news; making a market. And creating a trend line. With who has children and who does not.

James Taranto in 2003 coined a theory called the Roe Effect in The Wall Street Journal where pro-abortion women were more likely to abort their children than pro-life women and so pro-lifers were more likely to have more children.

The Wall Street Journal plotted out this graph in Best of the Web in ’03, explaining,

Not all women, after all, are equally likely to have abortions.

It also seems reasonable to assume that parents have some influence on their children, so that if liberal women are having abortions, the next generation will be more conservative than it otherwise would be.

The next big thing will be little bundles of joy by a particular market segment: Conservative, Church going, Traditionalist, Republican.

This strategic trend will also have political muscle. These consumers are voters.

Today, I sent off the Little Woman with two of our girls for a real ‘take your daughters to work’ experience. To join lobbyists on Capital Hill.

Charmaine, The Dreamer and The Diva have appointments in Senator Hillary Clinton’s office this afternoon. We’ll let you know what happens.

The Dreamer is equipped with a camera.

From the Susan B. Anthony List:


A Panel Discussion at the National Press Club with release of

NEW POLL on Americans’ views regarding Roe vs. Wade

WASHINGTON – Ten years ago, Congress was on the brink of passing the Freedom of Choice Act. Today, from parental notification to informed consent laws, state after state is passing more restrictions on abortions. Some suggest the watershed moment for pro-life forces was the introduction of the Partial-birth Abortion Ban. Others point to the growth of pregnancy resource centers and the improvement of medical technology, such as 4-D ultrasounds. Whatever the cause, the case can be made that America is trending in the pro-life direction. An expert panel will discuss this phenomenon and its implications for the 2006 elections and beyond. A new poll regarding Americans’ views on Roe vs. Wade will also be released.


Kate O’Beirne – Author, “Women Who Make the World Worse”

Ramesh Ponnuru – Author, “The Party of Death”

Kristin Day – President, Democrats for Life

Karen Smith – the polling company,inc/WomanTrend

Moderator: Marjorie Dannenfelser, President, Susan B. Anthony List

Finally, a warning. If your strategic planner is a woman, or if your chief marketing officer is a woman, she will not know, nor care about these demographic shifts. She might very be an abortion advocate, with a particular bias and blindness.

So test her. Ask her what the Roe Effect is and how this will affect business for the next decade.

Continue reading at the jump.


Crew, 2010


Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Thank you (foot)notes:

Wall Street Journal blockquote BY JAMES TARANTO, Friday, January 17, 2003 1:47 p.m. EST citing Sex and the GOP

More at the jump.

See Uncorrelated for more analysis.

See Daily Pundit on Roe Effect Multiplier.

Visit ProLife Blogs for the Party of Death.

Basil’s blog has a Picnic.

Jo’s Cafe has Specials.

Mudville Gazette has Open Post.


It’s the Demography, Stupid; The real reason the West is in danger of extinction.


no babies, no future

worry about the wrong things

the end of abortion, sharia law

In America, demographic trends suggest that the blue states ought to apply for honorary membership of the EU: In the 2004 election, John Kerry won the 16 with the lowest birthrates; George W. Bush took 25 of the 26 states with the highest.

By 2050, there will be 100 million fewer Europeans, 100 million more Americans–and mostly red-state Americans.

This ought to be the left’s issue. I’m a conservative–I’m not entirely on board with the Islamist program when it comes to beheading sodomites and so on, but I agree Britney Spears dresses like a slut: I’m with Mullah Omar on that one.

Why then, if your big thing is feminism or abortion or gay marriage, are you so certain that the cult of tolerance will prevail once the biggest demographic in your society is cheerfully intolerant? Who, after all, are going to be the first victims of the West’s collapsed birthrates?

Even if one were to take the optimistic view that Europe will be able to resist the creeping imposition of Sharia currently engulfing Nigeria, it remains the case that the Muslim world is not notable for setting much store by “a woman’s right to choose,” in any sense.

I watched that big abortion rally in Washington in 2004, where Ashley Judd and Gloria Steinem were cheered by women waving “Keep your Bush off my bush” placards, and I thought it was the equivalent of a White Russian tea party in 1917.

By prioritizing a “woman’s right to choose,” Western women are delivering their societies into the hands of fellows far more patriarchal than a 1950s sitcom dad.

If any of those women marching for their “reproductive rights” still have babies, they might like to ponder demographic realities: A little girl born today will be unlikely, at the age of 40, to be free to prance around demonstrations in Eurabian Paris or Amsterdam chanting “Hands off my bush!”


It’s time once again for Women to make their voices heard! Please join us for the second annual Real Women’s Voice’s Lobbying Day in Washington, DC.

The abortion lobby continues to peddle the myth that all women are “Pro-Choice” despite the fact that poll after poll shows that Americans – including women – are more pro-life than “pro-choice.” Now it’s time to set the country straight – and more importantly set the United States Senate straight! Abortion is harmful to women and children. Your voice is needed on this historic day in Washington, DC!

Your Senator needs to know that being Pro-Life and Pro-Woman is the same thing. Pro-Life women from across the nation are called to Washington, DC for a national pro-life women’s lobbying day “REAL Women’s Voices” on Wednesday April 26, 2006 to urge Senators to protect women’s lives and the lives of their unborn children. Registration

Please join the leaders of the sponsoring organizations to lobby your Senators on key issues like Embryonic Stem Cell Research, Judges, the Ban on Human Cloning and the Child Custody Protection Act. Registration

CURRENT SCHEDULE: All events in the Senate Dirksen Building

9:00 AM – 11:00 AM Training Breakfast for Citizen Lobbyists on the critical issues before Congress

12:00 PM – 3:00 PM Women Lobby their Members of Congress

3:00 PM – 5:00 PM Reception for Women Lobbyists, Leaders of Sponsoring Groups and all Pro-Life Members of Congress (invited to attend)

COSPONSORS: American Victims of Abortion, Democrats for Life, NOEL for Life, Silent No More Awareness Campaign, Religious Freedom Coalition, Students for Life of America, Virginia Society for Human Life, West Virginians for Life

REGISTER BY PHONE by calling 703-683-5558.


Family Research Council ACTION

Eagle Forum

Concerned Women for America

Priests for Life

Susan B. Anthony List

National Right to Life Committee, Inc.


American Victims of Abortion

Democrats for Life

NOEL for Life.

Silent No More Awareness Campaign

Religious Freedom Coalition

Students for Life of America

Virginia Society for Human Life

West Virginians for Life

Standard Registration is for women who will be joining the sponsoring organizations IN PERSON on this historic day in Washington, DC to bring “REAL Women’s Voices” to Capitol Hill. Women who register in advance will have their lobbying appointments pre-scheduled with their own Senators prior to their arrival (we cannot guarantee a meeting but will put in a request on your behalf). Standard registration is $25. Register Here

Student Registration is discounted for all students (who can show valid Student ID) who will be joining the sponsoring organizations IN PERSON on this historic day in Washington, DC to bring “REAL Women’s Voices” to Capitol Hill. Students who register in advance will have their lobbying appointments pre-scheduled with their own Senators prior to their arrival (we cannot guarantee a meeting but will put in a request on your behalf). Student registration is $5. Register Here

“In-Spirit” Registation is for women who cannot attend REAL Women’s Voices Lobbying Day in person in Washington, DC but who would like to have issue advocacy letters delivered to their Senators on the day of REAL Women’s Voices. “In-Spirit” registration is offered for a donation amount determined by each registrant but we ask for a minimum of $1. Register Here…

***If you are interested in an audio feed of this event, please contact Missi Evans at 703-683-5558 by noon ET on Monday, April 24.

This event is part of Real Women’s Voices, a coalition of national and state-based pro-life organizations that lobby Congress once a year. This year’s Lobby Day is Wednesday, April 26. Real Women’s Voices sponsors are Concerned Women for America, Eagle Forum, FRC Action of the Family Research Council, National Right to Life Committee, Priests for Life and the Susan B. Anthony List. Co-sponsors include: American Victims of Abortion, Democrats for Life, Focus on the Family, NOEL for Life, Religious Freedom Coalition, Silent No More Awareness Campaign and Virginia Society for Human Life.

From The Wall Street Journal,


Friday, March 5, 2004 3:02 p.m. EST

Quantifying the Roe Effect

Regular readers of this column know that for some time we have been pushing a pet theory about the political effect of abortion. We refer not to the issue of abortion but to the practice, and our theory is that abortion is making America more conservative than it otherwise would be.

We base this on two assumptions. First, that liberal and Democratic women are more likely to have abortions. Second, that children’s political views tend to reflect those of their parents–not exactly, of course, and not in every case, but on average. Thus abortion depletes the next generation of liberals and eventually makes the population more conservative. We call this the Roe effect, after Roe v. Wade, the Supreme Court’s 1973 decision that established a constitutional right to abortion.


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