Author: Jack Yoest

Condom Keychain Campaign

Condom on a keychain mocking God on the Sistine ChapelThese condoms will not make sex safe. But it is safe marketing. Planned Parenthood is Mocking the Maker by depicting God handing Adam a prophylactic...

Hillary Gets the [Crossed] Finger

Hillary Clinton with soldier signaling duressAn old picture of Hillary is going around. But there’s an updated message. In the marketing of politics negatives count. Any “product” that produces above 40% negative is in...

The Customer Buying Cycle: In 20 Easy Steps

Kirby Vacuum Cleaners35 Years ago Your Business Blogger was a door-to-door salesman. Peddling vacuum cleaners. Cold calling. Mocked by Seth Godin. But cold-calling worked. Here’s how. It was helpful if the prospect 1) heard...

Weblog Awards

Weblog Awards the 2006 bloggiesDonald Trump once admitted on The Apprentice that, “I’ve been duped.” Well, Your Business Blogger’s just been duped. Again. I thought the Weblog Awards was a straight up competition for...

Carnival of Marketing is Up for 23 January

Virtual HandshakeThe Marketing Carnival is up at Virtual Handshake. Be sure to visit Chinese Economies and Opportunities Grow, by David Daniels in Toronto, Canada. An outstanding analysis noting that China now includes account service...

March for Life Tomorrow!

March for Life is tomorrow — start your day with Blogs for Life at the Family Research Council — 801 G Street — right across from Gallery Place metro from 9:00 till 11:30. ....