Blog Blog

Whole Lotta Changin' Going On

Friends, thanks for stopping by Reasoned Audacity — as you can tell, we’ve been changing some things on the site. Mostly fixing some bugs on the back-end that will, hopefully, in the long run...

Selling the Great Wall of China

Elmer Wheeler selling through the senses “Sell the sizzle, not the steak,” said master salesman Elmer Wheeler. His book SIZZLEMANSHIP: New Tested Selling Sentences and his others are among sales lore classics. His original...

My (simulated) F-14 Crash and Humiliation

F-14 Tomcat Your (Army) Business Blogger had no business in the cockpit. My instructor was a Vietnam vet with Mig Killer license plates on his truck. He said the F-14 was a “Man’s Plane.”...

Father Failure

Tom Cruise and Katie Holmes had a baby. A girl named Suri, or something. It means Red Rose. Charmaine and I were betting they’d get married first. We were wagering on a wedding. We...

Rumsfeld and Charmaine

Secretary of Defense Donald Rumsfeld and Charmaine Yoest The Donald is smoothly working the room. A glittering event in Your Nation’s Capital some time ago. “Go give Rummy a big smooch,” I tell Charmaine....