Author: Jack Yoest

Update: Wal*Mart Polling Suspect

Wal*MartRecent polls on Wal*Mart report that the public likes the retailer less and less. Their “favorability” rating is going down; negatives up. But is this true? Is Wal*Mart an unsavory corporate citizen? Is the...

Media Alert: Charmaine on CNBC at 7:30

Headed out shortly to CNBC to discuss marketing issues — and politics, natch — with a representative of American Girl, the doll manufacturer — they landed themselves in a bit of trouble by getting...

Red Cross CEO Quits

American Red Cross Marsha Evans stepped down as President and CEO of the Red Cross. Marsha Evans There was some reported unhappiness with the Red Cross response during Katrina. Your Business Blogger was unhappy...

Contest: Best Marketing Posts of the Year

A Contest! About Marketing. The Marketing Department courtesy www.toothpastefordinner.com, drawing by drew Show us your four P’s: Product, Price, Promotion, and Placement! Give us your best on Reach, Frequency, Awareness! Explain your finest on...

Mock the Maker

WorldNetDaily and Delta Mike Charlie have the story on a Democrat Party ad campaign. The graphic and product attack the faith of those who would follow Jesus Christ. Burn in Hell Hypocrite symbol from...

Toyota Ad Campaign: Triple Loser

This Toyota ad — overlooking a major road near my home — fails on three counts: 1) Bad taste. The double entendre is too clever by half. 2) Missed Message. Environmentalists want more hybrids,...

Non-Profit Board Management.

Your Business Blogger has a weakness for thinly capitalized organizations in trouble. I recently advised a non-profit on a number strategies. Challenges included hiring talent, fund raising, and risk management. But the real problem...

Red Cross Calendar

American Red Cross Pete Caputa, from PC4Media sent this gift idea for the new year. It would be the most looked at item you could present as a present. The Red Cross Vintage Calendar....