The MillionDollar HomePage, Ten Years Later
In 2005 Your Business Professor bought advertising space on a website. I paid Alex Tew a hundred bucks. I got no clients. But all was not lost. Alex Tew got a million dollars. Seems...
Category: Management
The Word In Sales and Marketing
by Jack Yoest Consistency. The wrong combination of what the small business offers and then delivers can leave a bad taste. The salt-water taffy candy tasted terrible. It was safe to eat and would...
Guest Lecturer on Peter Drucker by Bruce Rosenstein at The Catholic University of America
Dear MGT 345-01 and-02, On Friday 24 April at the 2:10 in McMahon 318, Bruce Rosenstein will be lecturing on Peter Drucker. Professor Rosenstein teaches here at the CUA in Library and Info Science...
Pastoral Management and Administration Seminar Outline and Answer Key
Management as Ministry is a three-day workshop to train Church leaders in non-profit leadership in Washington, DC. Register here. Pastoral Management and Administration Fidelis sermo si quis episcopatum desiderat bonum opus desiderat 1 Timotheum...
Marketing and Sales: The Difference
Attention Interest Desire Action (AIDA) Marketing Attention Interest Desire Customer Awareness => Brand Awareness => Brand Consideration => Becomes Sales Action Purchase Intention => Purchase => Customer Loyalty => Customer Advocacy
Marketing Planned Parenthood Abortion Services (USA vs India)
Marketing Management MGT 345-01 and -02; The Catholic University of America. Assignment: How would the marketing and sales of Planned Parenthood abortion services differ in USA and in India? Start with gender selection abortions....
Completed Staff Work: A Habit of Excellence
Printable copy Completed Staff Work_Spring 2015 Completed Staff Work: A Habit of Excellence We are what we repeatedly do. Excellence, then, is not an act but a habit Aristotle Completed Staff Work is where nothing...
#GIRLBOSS Selected Quotes and the Value of Cover Letters
Quotes from #GIRLBOSS by Sophia Amoruso The Job Search and “The Necessary Evil: Cover Letters,” “It had long since come to my attention that people of accomplishment rarely sat back and let things happen...
Masters Specialty Bicycle Company case studyMaster of Science in Business AnalysisThe Catholic University of America
This case study is the basis for MSBA 514, Sales Training. It is the Intellectual Property of Harvey F. Seegers. All rights reserved. Masters Bicycle Company
Management Training Notes
Session Two
Conducted at AUL April 4, 2014
Management Training Session #2 11am to 1pm 4 April 2014 Jack Yoest Yoest@CUA.edu Success is finding out what the boss wants then over-deliver, Jack Welsh Topic: How does being a good Follower make...
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