Category: Management

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Marketing and Sales: The Difference

Attention Interest Desire Action (AIDA) Marketing Attention Interest Desire Customer Awareness => Brand Awareness => Brand Consideration => Becomes Sales Action Purchase Intention => Purchase => Customer Loyalty => Customer Advocacy

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Management Training Notes
Session Two
Conducted at AUL April 4, 2014

Management Training                   Session #2           11am to 1pm     4 April 2014 Jack Yoest                               Yoest@CUA.edu Success is finding out what the boss wants then over-deliver, Jack Welsh Topic: How does being a good Follower make...