Category: Marketing

Marketing: Web or Newspapers?

Marketing is persuading a customer to come to us. (Sales is directed to reaching out to the customer for the close.) We all want the prospect to call or click. To come to us....

What is the Best Marketing Tool?

Sports Illustrated A good marketing campaign includes reach, frequency and awareness. A great campaign would have a branding image installed in: 100% of all businesses. Viewed by each office worker five times a day....

Two World Views

Following is a scene as seen from a car in Your Nation’s Capital. It is not safe for children to see. It is not polite for adults to see. But this is Your Nation’s...