Men Hunt; Women Shop
From Tom Peters! Dunkin Donuts Presentation Men and women are different. ALERT THE MEDIA! Your Business Blogger was looking over Charmaine’s shoulder as she was working on her dissertation. One of her findings...
Category: Sales
Aslan’s On The Move
Chinese Snacks in Chengdu Your Business Professor was looking for a bit to eat. Maybe some local flavor. In Chengdu, in the middle of China. A traditional snack. I dropped into a small...
The Original Site For Lobbyists
Charmaine Yoest with Amy Bolthouse Shane from ELI/China at The Willard lobby The English Language Institute/China recently held their 25th Anniversary in Washington, DC, staying at The Willard Hotel. The hotel has a rich...
Differing Weights
Milton Friedman Trusting Transactions The biggest challenge my American female clients have is learning effective negotiations. They should spend a month in East Asia. Most retail shoppes in that part of the world are...
Blogging from NRB: Calm Before the Storm
Cross Post at NRB from Charmaine. I’m here in Dallas this weekend for the annual convention of the National Religious Broadcasters with an FRC team at the Gaylord. The exhibits open up at noon...
7 Steps in Making Money at Trade Shows
George Bush at a previous NRB Convention In Your Business Blogger’s ongoing attempt to keep The Little Woman out of Nordstroms, I dispatched her to Dallas. For a trade show. Charmaine’s exhibiting at the...
10 Steps of Marketing With No Money; Then Sell Out
In the late 80’s Your Business Blogger was part of a medical device start-up. With no money. We were launching new products, with new technology, teaching new surgical techniques, new medicine. Conventional wisdom dictated...
Vanity Fair CNBC Clip. Caution: Not Wise To View At Work Or With Children
Vanity FairCharmaine appeared on CNBC (attempting) to debate the cover of Vanity Fair. Is it art? Or money-making-porn? CNBCCNBC’s On The Money Click here for the CNBC Vanity Fair video. This is a long...
10 Action Steps To Sell Your Book
Mother in the Middle HarperCollinsPublish and Peddle . . .or Perish: A Sales Guide to Selling your Book. A few years ago Your Business Blogger advised a number of academic authors on the marketing...
The Customer Buying Cycle: In 20 Easy Steps
Kirby Vacuum Cleaners35 Years ago Your Business Blogger was a door-to-door salesman. Peddling vacuum cleaners. Cold calling. Mocked by Seth Godin. But cold-calling worked. Here’s how. It was helpful if the prospect 1) heard...
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