Category: Sales

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Men Hunt; Women Shop

From Tom Peters! Dunkin Donuts Presentation Men and women are different. ALERT THE MEDIA!   Your Business Blogger was looking over Charmaine’s shoulder as she was working on her dissertation. One of her findings...

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The Original Site For Lobbyists

Charmaine Yoest with Amy Bolthouse Shane from ELI/China at The Willard lobby The English Language Institute/China recently held their 25th Anniversary in Washington, DC, staying at The Willard Hotel. The hotel has a rich...

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Differing Weights

Milton Friedman Trusting Transactions The biggest challenge my American female clients have is learning effective negotiations. They should spend a month in East Asia. Most retail shoppes in that part of the world are...

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7 Steps in Making Money at Trade Shows

George Bush at a previous NRB Convention In Your Business Blogger’s ongoing attempt to keep The Little Woman out of Nordstroms, I dispatched her to Dallas. For a trade show. Charmaine’s exhibiting at the...

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The Customer Buying Cycle: In 20 Easy Steps

Kirby Vacuum Cleaners35 Years ago Your Business Blogger was a door-to-door salesman. Peddling vacuum cleaners. Cold calling. Mocked by Seth Godin. But cold-calling worked. Here’s how. It was helpful if the prospect 1) heard...